Group Dynamics

Showing 1-3 of 3

04-Strategy-500
Free Article

“Madness of Crowds” or “Wisdom of Groups”?

  • Blog
  • Read Time: 2 min 

Last October, my colleague Martha Mangelsdorf wrote a blog post about a report published in Science on the collective intelligence that emerges when groups work together. Co-authored by MIT’s Thomas W. Malone, Alexander Pentland, and Nada Hashmi, along with Anita Williams Woolley of Carnegie-Mellon and Christopher F.

04-Marketing-500

Tapping Into Association Marketing

Americans are joiners — nine out of 10 belong to at least one group or association, such as the American Automobile Association and the AARP, and these groups provide a potent mechanism for developing, marketing and distributing a host of products and services.

Showing 1-3 of 3