Hewlett-Packard

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06-Innovation-500
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Investing in innovation in hard times

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A professor’s analysis of innovation during the Great Depression suggests that downturns can present opportunities — if you have cash and good ideas.

010-big-data-and-analytics-500

Use Strategic Market Models to Predict Customer Behavior

Positioning products in a complex market is one of a company’s hardest decisions. In determining whether to combine or maintain separate product lines, Hewlett-Packard used strategic market modeling (SMM) to design “what if” scenarios and run simulations forecasting market behavior. SMM combines demographics, user needs and competitive-perception data into a database for testing alternative positioning strategies. The author describes SMM’s development and the lessons learned.

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