How Much Does a Company’s Reputation Matter in Recruiting?
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Magazine: Spring 2013
- Research Feature
- Read Time: 22 min
When it comes to recruiting, few studies examine the degree to which a company’s social reputation or other aspects of its reputation are more or less important than other, more utilitarian job choice factors. When a survey task simply asks people to rate the importance of a laundry list of job attributes such as corporate social responsibility, it hides the marginal value of each attribute to the potential employee. There is every indication it is not a case of one size fits all.







