IBM

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kotler-500

The Gap Between the Vision for Marketing and Reality

The growing number of chief marketing executives reflects the increasing importance companies attach to marketing. Yet the average tenure of a chief marketing officer (CMO) is three and a half years, well below that of the typical CEO. Both the prevalence of the CMO position and its precariousness give rise to the question,“Has marketing realized the vision to which its adherents have long aspired?” This article asks if that question is an important one — and where marketing goes from here.

IBM SecondSight-500
Free Article

Wimbledon, Big Data and Business Intuition

IBM SecondSight is being used at Wimbledon to track how players move on the court. Measuring and tracking balls and players in any dimension with real time analytics, its goal is to add a new dimension to understanding the science of tennis.

kiron-500

What Managers Really Think About Social Business

Given that technology-based social networking has been transforming social norms for the past decade, will social networking and social software have a similarly transformative effect on business? Are they already doing so? How are enterprises benefiting?

MIT Sloan Management Review and Deloitte asked thousands of managers about how their companies are using social media tools — and how important those tools are becoming to their organizations. Here’s what they said.

Michael A. Cusumano, professor of management, MIT Sloan School of Management

How to Innovate When Platforms Won’t Stop Moving

In this interview, MIT Sloan School of Management professor of management Michael Cusumano discusses traits that will help companies through disruptive transitions. One trait is agility, which has four principles: capabilities rather than strategy; pull rather than push concepts; economies of scope rather than scale; and an emphasis on flexibility rather than efficiency. A second trait is deep, differentiating capabilities, which can be found in processes (such as supply-chain management).

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05-Innovation-500
Free Article

Capturing employees’ insights about new business ideas

  • Blog
  • Read Time: 1 min 

How does a large, global corporation capture employees’ ideas for new technologies? An article from the Fall 2008 issue of MIT Sloan Management Review analyzes the results of IBM’s 2006 “Innovation Jam” — which involved 150,000 people.

07-Social-Business-500
Free Article

A company without headquarters

  • Blog

The Economist this week highlights Lenovo, the Chinese computer company that some years back bought IBM's PC business, as an example of the new era of business innovation emerging from developing economies.

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016-Innovation-500

The Era of Open Innovation

Companies are increasingly rethinking the fundamental ways in which they generate ideas and bring them to market — harnessing external ideas while leveraging their in-house R&D outside their current operations.

05-Strategy-500

The Decline and Rise of IBM

IBM is making a comeback. Although many observers had counted the company out — “It’s a dinosaur, an implosion, a wreck,” various commentators said — its revival was probable, even predictable, because cycles of decline and revitalization have been the company’s pattern through many decades.P

Showing 1-14 of 14