- Research Feature
- Read Time: 28 min
Many large and mature firms — which still form most of the economy — have difficulty analyzing the opportunities and difficulties created by the Internet. Here is a planning process, validated at several established companies, that puts e-business into perspective and helps make it manageable. "Using our e-business planning process," write the authors, "senior management in established companies can identify attractive e-business initiatives, analyze their functional scope and assess the sustainability of the benefits."