Innovation Process

Showing 1-20 of 25

innovation-marketing-500
Free Article

How to Network Your Way to New Product Ideas

  • Blog
  • Read Time: 3 min 

What if what you know about the innovation process is wrong? That’s a question Eric von Hippel thinks companies should consider.

Von Hippel, professor of technological innovation at the MIT Sloan School of Management, has spent much of his career doing research that has led him to a radical conclusion: The traditional view of the product innovation process is flawed. In the traditional view, companies get too much credit for product innovation, according to von Hippel — and users get too little.

Markus-Reitzig-500
Free Article

The Best Length for an Idea Proposal

  • Blog
  • Read Time: 1 min 

Managers who screen suggestions are busy and have short attention spans, so the ability to be succinct can make or break an idea. They want proposals that are neither skimpy nor turgid. And 250 words is often just right.

advertisement

Courtesy of Flickr user Jinho.Jung

Bringing Open Innovation to Services

Services comprise more than 70% of aggregate gross domestic product and employment in the Organization for Economic Cooperation and Development countries. As a result, both individual companies and entire economies face the challenge of how to innovate in services. One suggestion: Companies should both organize their innovation processes to be more open to external knowledge and ideas and also let more of their ideas and knowledge flow to the outside when not being used internally.

Image courtesy of Flickr user rishibando.

The 5 Myths of Innovation

This article explores the process of innovation in 13 global companies. Many of the standard arguments for how to encourage innovation were confirmed, but some surprises were uncovered as well. The article organizes its key insights around five persistent “myths” that continue to haunt the innovation efforts of many companies. The five myths are: (1) The Eureka Moment; (2) Built It and They Will Come; (3) Open Innovation Is the Future; (4) Pay Is Paramount; and, (5) Bottom Up Innovation Is Best.

017-Global-Business-500

The Practice of Global Product Development

Best practice in product development (PD) is migrating from local collaboration to global collaboration. Global product development (GPD) represents a transformation for business, and it applies to a range of industries. The objective of this article is to present frameworks that can help companies address strategic and tactical issues when considering GPD. The concepts have been developed through discussions with more than 100 companies in 15 countries in North America, Europe and Asia.

advertisement

038-Global-Business-500
Free Article

Seeking innovation? Look in new places.

  • Blog

To generate innovative ideas, companies need to look in areas beyond the familiar -- and often slightly beyond their core, day-to-day businesses. That's one of the messages of "In Search of Innovation," an  article that is part of this week's edition of Business Insight.

015-Innovation-500
Free Article

Creating a culture of innovation

  • Blog
  • Read Time: 1 min 

The CEO of W. L. Gore & Associates offers insights into how the company has built a culture that fosters innovation.

advertisement

Showing 1-20 of 25