Innovation Process

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021-Innovation-500

Breakthroughs and the "Long Tail" of Innovation

To understand how breakthroughs in creativity occur, managers must understand how most collaborations work. “Managers first need to understand that invention is essentially a process of recombinant search,” writes Lee Fleming. “That is, I adopt the classic definition of invention as a new combination of components, ideas or processes.” Fleming adds that “Almost all inventions are useless; a few are of moderate value; and only a very, very few are breakthroughs. Those breakthroughs constitute the ‘long tail’ of innovation.”

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06-Technology-500

Navigating the Technology Landscape of Innovation

Some companies are better off making incremental improvements to their products. Others that must compete on their ability to innovate focus on breakthrough inventions. Either approach requires the exploration of a specific type of “technology landscape” and the right strategy for searching across the terrain.

02-Marketing-500

Innovation: Location Matters

Innovation has become the defining challenge for global competitiveness. The authors show the degree to which location matters for successful innovation at the global technology frontier. Such locational advantages help to explain an apparent paradox of globalization: Ideas and technologies that can be accessed at a distance cannot serve as a foundation for competitive advantage.

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