Internet

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If You Think Big Data’s Challenges Are Tough Now

Although workers and consumers generate two-thirds of all new data, that’s about to change. Sensors and smart devices — from traffic lights and grocery store scanners to hospital equipment and industrial sensors — are beginning to generate an enormous wave of data that will increase the digital universe ten-fold by 2020. Guest blogger Randy Bean, CEO of NewVantage Partners, explains what this means for executives trying to adapt to a rapidly changing, data-centered business environment.

Image courtesy of Flickr user prayitno.

Can Sensors Fuel Productivity Growth?

The Internet Revolution has so far not produced the kind of long-term productivity growth seen during the Industrial Revolution. Digital technology drove U.S. productivity growth above 3% annually only between 1996 and 2004. Since then, productivity has fallen to about 1.6% a year. General Electric argues that productivity growth will jump again as the industrial Internet emerges, connecting machines like turbines and jet engines to factories, and using analytics to make better decisions about maintenance and production.

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Morph the Web To Build Empathy, Trust and Sales

We’ve long been able to personalize what information the Internet tells us — but now comes “Web site morphing,” and an Internet that personalizes how we like to be told. For companies, it means that communicating — and selling — will never be the same.

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The Internet and International Marketing

Is the Internet just another marketing channel like direct mail or home shopping? Or will it revolutionize global marketing? Will large multinationals lose the advantages of size, while small start-ups leverage the technology and be-come big players internationally? The authors discuss the different opportunities and chal-lenges that the Internet offers to large and small companies worldwide. They examine the impact on global markets and new product development, the advantages of an intranet for large corporations, and the need for foreign government support and cooperation.

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