Do You Have A “Plan B”?
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Magazine: Fall 2009
- Research Highlight
- Read Time: 5 min
Many companies have trouble making the transition from a failing business model to one that works. Often, one culprit is an inability to experiment.
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Many companies have trouble making the transition from a failing business model to one that works. Often, one culprit is an inability to experiment.
Two pieces of news:
1) Some companies are trying an approach to launching products that involves less up-front market research and more experimentation in the marketplace.
2) Innovation is on the agenda of the U.S.’s new CTO.
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