- Research Feature
- Read Time: 23 min
When presented with complex decisions, many executives turn to the tried-and-true decision matrix, spelling out the pros and cons of various options. One flaw in this method, however, is that executives don’t take the time to thoroughly frame the decision and explore the full scope of options. But the matrix’s real value is when it is also used as a process tool that helps executives expand their set of options and criteria.