- Opinion & Analysis
- Read Time: 4 min
GE is educating its customers in the oil and gas industry about the productivity gains they can realize through its Industrial Internet. As with other analytics efforts, it takes more than stellar technology offerings. It takes understanding how to reach decision-makers and others who will choose whether to adopt these business-changing systems. GE is accounting for these factors as it works to help an industry under stress move forward in the big data age.