London Business School

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Markus-Reitzig-500
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The Best Length for an Idea Proposal

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  • Read Time: 1 min 

Managers who screen suggestions are busy and have short attention spans, so the ability to be succinct can make or break an idea. They want proposals that are neither skimpy nor turgid. And 250 words is often just right.

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09-Innovation-500
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Management innovation: No easy task

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Think product innovation is hard? Management innovation is even harder, according to Julian Birkinshaw of the London Business School.

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