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We all know change is hard -- and so people resist it. Right?
Well, maybe not always. Chip Heath, a professor at Stanford's Graduate School of Business, gave an insightful presentation on that theme earlier this month at the World Innovation Forum conference in New York.
Most management advice urges companies to undertake frequent and radical change in order to stay competitive. But, says the author, such advice is overprescribed, and those that continue to heed it risk initiative overload, organizational chaos and employee burnout.
To confront competitive discontinuities, managers must lead their organizations from the zone of comfort to the zone of opportunity.
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