Market Analysis

Showing 1-6 of 6

Davenport-Designing-Developing-Analytics-Based-Data-1200

Designing and Developing Analytics-Based Data Products

The combination of new analytical capabilities and burgeoning data assets are being used to form value-added “data products.” Such products have powered rapid growth in the value and success of online companies, but the expansion of analytics means the standard model for developing these products needs to evolve. An updated model needs to reflect new “time to market” expectations and input from a variety of stakeholders.

Jha-Develop-New-Products-1200

Developing New Products in Emerging Markets

How can multinational companies turn ideas from their emerging-market subsidiaries into global products? A successful innovation developed by Cisco’s R&D unit in India offers practical insights into how to make that process work effectively. Key enablers in the Cisco case included well-developed R&D capabilities at a company center in Bangalore, a large market opportunity, and the support of executive champions. The process also demanded clarity about what product to develop, and how — including working on a shoestring budget.

07-Marketing-500

Smart Pricing

The linkage between pricing and operations is increasingly being scrutinized by academics and managers alike. This article provides a review of recent and seminal work linking pricing decisions with operational insights.

010-big-data-and-analytics-500

Use Strategic Market Models to Predict Customer Behavior

Positioning products in a complex market is one of a company’s hardest decisions. In determining whether to combine or maintain separate product lines, Hewlett-Packard used strategic market modeling (SMM) to design “what if” scenarios and run simulations forecasting market behavior. SMM combines demographics, user needs and competitive-perception data into a database for testing alternative positioning strategies. The author describes SMM’s development and the lessons learned.

advertisement

Showing 1-6 of 6