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Trader Joes. Image courtesy of Flickr user niiicedave.
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Three Things Retailers Must Do To Compete

  • Blog
  • Read Time: 2 min 

Companies looking to build a satisfied and loyal customer base need to understand what drives satisfaction for their particular group of customers. Grocer Trader Joe’s, for instance, typically carries only about 4,000 carefully selected items, in contrast the the 50,000 found in many other grocery stores.

Image courtesy of Wal-Mart.

Rebuilding the Relationship Between Manufacturers and Retailers

In the tug of war between manufacturers and retailers, retailers seem to be winning. Retailers control market access and influence consumer behavior. Their power has moved downstream. What can be done to improve the situation? While manufacturers are locked into fixed investments and products with long payback cycles, retailers have a variety of ways of making money. This article explores how manufacturers can benefit by tailoring their approaches to a retailer’s specific business model.

Image courtesy of Flickr user luc legay.

How to Get Your Messages Retweeted

Many companies are trying to leverage the power of Twitter to connect with customers and promote their brands and products. This article identifies factors that increase the likelihood of “retweeting” so that a company’s tweets will be shared with recipients’ networks.

There are several practices that don’t work well. The most important to avoid is blatant hard-sell messages. Twitter may be better suited for building brands than for building markets for new offerings.

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