Marketing Strategy

Showing 21-40 of 68

Image courtesy of Microsoft.

Can You Measure the ROI of Your Social Media Marketing?

Effective social media measurement turns the traditional ROI approach on its head: “managers should begin by considering consumer motivations to use social media and then measure the social media investments customers make as they engage with the marketers’ brands.”

advertisement

advertisement

advertisement

017-Marketing-500

Finding the Right Job For Your Product

Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.

Showing 21-40 of 68