Michael Schrage

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Are You Speaking the Same Language As Your Audience?

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Are you dropping the ball when it comes to conveying your ideas – about data, about creativity, about direction, about design – in ways that your audience really understands?

Michael Schrage, a research fellow at MIT Sloan School’s Center for Digital Business, blogged yesterday about the moment when he realized he

014-Innovation-500
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Innovation news

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Two pieces of news:
1) Some companies are trying an approach to launching products that involves less up-front market research and more experimentation in the marketplace.
2) Innovation is on the agenda of the U.S.’s new CTO.

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Lowering the cost of innovation

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Michael Schrage of the MIT Center for Digital Business sees inexpensive digital business experiments as a form of “innovation risk management.”

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Better days for innovation ahead?

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It's a fairly gloomy week on the world economic stage, with International Monetary Fund managing director Dominique Strauss-Kahn declaring a number of leading economies in depression and U.S. President Obama warning of the possibility of financial catastrophe if a stimulus bill is not passed.

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