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Michael Schrage of the MIT Center for Digital Business asks: “Who do you want your customers to become?” Your answer shows whether just how much authentic innovation you have to offer.
Regular readers of MIT Sloan Management Review will recognize the name Gary Loveman.
Loveman earned a Ph.D. in economics at MIT and went on to become CEO, president, and chairman of Caesars Entertainment, owner of Harrah's casinos and other resorts worldwide.
Are you dropping the ball when it comes to conveying your ideas – about data, about creativity, about direction, about design – in ways that your audience really understands?
Michael Schrage, a research fellow at MIT Sloan School’s Center for Digital Business, blogged yesterday about the moment when he realized he
Two pieces of news:
1) Some companies are trying an approach to launching products that involves less up-front market research and more experimentation in the marketplace.
2) Innovation is on the agenda of the U.S.’s new CTO.
Michael Schrage of the MIT Center for Digital Business sees inexpensive digital business experiments as a form of “innovation risk management.”
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It's a fairly gloomy week on the world economic stage, with International Monetary Fund managing director Dominique Strauss-Kahn declaring a number of leading economies in depression and U.S. President Obama warning of the possibility of financial catastrophe if a stimulus bill is not passed.
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