The Trouble with Being Average
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Magazine: Spring 2009
- Research Highlight
- Read Time: 5 min
Companies are more likely to achieve profitable sales overseas if their level of corporate social responsibility is either above average—or below it.
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Companies are more likely to achieve profitable sales overseas if their level of corporate social responsibility is either above average—or below it.
The Economist this week highlights Lenovo, the Chinese computer company that some years back bought IBM's PC business, as an example of the new era of business innovation emerging from developing economies.
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