Online Business

Showing 1-20 of 20

Bell-1000

How to Win in an Omnichannel World

Retail customers now readily use both online and offline retail channels. To thrive in this new environment, retailers need to reexamine their strategies for delivering information and products. Companies that are successful at navigating the omnichannel environment take a customer perspective and view the activities of the company through two core functions: information and fulfillment. They also consider hybrid online-offline approaches, including inventory-only showrooms and “buy online, pick up in store” options.

Image courtesy of Airbnb Facebook.
Free Article

How to Win With a Multisided Platform Business Model

  • Blog
  • Read Time: 2 min 

“Increasing awareness of business models and the spectacular MSP successes from the past decade have prompted many entrepreneurs and investors to attempt building or identifying ‘the next eBay,’” writes Andrei Hagiu, an associate professor in the strategy group at the Harvard Business School. But successful MSPs such as PayPal, eBay and Alibaba are the exception rather than the rule. Haigi offers four observations about what new companies can do to position themselves to be among the winners rather than the losers.

weill-internal-1000
Free Article

How to Revitalize Your Digital Business Model

  • Blog
  • Read Time: 3 min 

What should a company do if its digital business model isn’t working very well? Peter Weill, chairman of the MIT Sloan School of Management’s Center for Information Systems Research, has created some principles to revamp the fortunes of a digital business. His framework focuses around three planks: content, experience and platform. Executives should decide which plank offers competitive advantage and develop a world-class version of it online, partnering with others for the other two planks.

Veronika Belokhvostova, head of Global Business Analytics at PayPal.

Mining Data at PayPal to Guide Business Strategy

“The kind of people we hire want to know that their work is not gathering dust on some shelf, but has a real impact on the company,” says Veronika Belokhvostova, head of Global Business Analytics at PayPal. And indeed, business analysts there are collaborating with business leaders to answer the “what should we do next?” question.

advertisement

Image courtesy of Flickr user amlamster.

What Matters Most in Internet Retailing

Online retailing is the fastest growing retail sector in the United States. The growth is being fed by two forces: (1) traditional retailers getting their “Internet acts” together, and (2) “pure play” online retailers becoming innovative. This article does a deep dive into two groups: online retailers selling popular-brand consumables for the home; and online retailers selling specialty items. The findings have implications both for pure-play Internet retailers and for traditional retailers.

hagel-500

How Finding “Exceptions” Can Jump Start Your Social Initiative

Many senior executives still think of social media as something you do after hours for fun, says John Hagel, co-chairman of the Deloitte Center for the Edge — they haven’t bought into the idea that social can drive the core performance of the business. He’s committed to showing them why they’re wrong.

advertisement

Read Morphing the Web
Free Article

Morphing the Web

  • Blog
  • Read Time: 1 min 

The new Summer 2009 issue of MIT Sloan Management Review includes an interesting article on websites that “morph” — by adjusting their content to the cognitive style of their visitors.

advertisement

025-Innovation-500

Four Smart Ways to Run Online Communities

Few Internet ideas have proved more potent than “online communities” — networked groups of people engage in many-to-many interactions. The authors studied 15 online communities to determine how to best establish and maintain such communities. They developed a framework that identifies three activities central to the success of every online community: member development, asset management and community. The authors illustrate these lessons in case studies of four kinds of online communities.

Showing 1-20 of 20