Online Business

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How Finding “Exceptions” Can Jump Start Your Social Initiative

Many senior executives still think of social media as something you do after hours for fun, says John Hagel, co-chairman of the Deloitte Center for the Edge — they haven’t bought into the idea that social can drive the core performance of the business. He’s committed to showing them why they’re wrong.

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Repeat Performance: Morphing the Web

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Winner! An article by MIT professors John Hauser, Glen Urban and Michael Braun on matching content and “look and feel” of websites to cognitive styles has been named one of the 50 best scholarly management articles of 2009, winning an Emerald Management Reviews Citation of Excellence.

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Morphing the Web

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The new Summer 2009 issue of MIT Sloan Management Review includes an interesting article on websites that “morph” — by adjusting their content to the cognitive style of their visitors.

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Summer funding for start-ups

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These days, March is apparently the season for young innovators to apply for start-up financing for the summer. Y Combinator, TechStars and DreamIt Ventures all have deadlines within the next ten days for their summer programs for very early-stage high-tech start-ups.

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Four Smart Ways to Run Online Communities

Few Internet ideas have proved more potent than “online communities” — networked groups of people engage in many-to-many interactions. The authors studied 15 online communities to determine how to best establish and maintain such communities. They developed a framework that identifies three activities central to the success of every online community: member development, asset management and community. The authors illustrate these lessons in case studies of four kinds of online communities.

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