Online Retail

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How to Compete in China’s E-Commerce Market

A surprising number of high-profile Western companies have stumbled in e-commerce in China, including Amazon and Google. This article offers a list of workable strategies to succeed in Chinese e-commerce, gleaned from U.S. companies’ experiences.

There is no one-size-fits-all solution. However, in a market like China’s, where local knowledge and culture are crucial to success, more thought should be given to how to better serve local customers and adapt in a rapidly changing market.

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Is the Mobile Web Changing Your Purchasing Behavior?

MIT Sloan Professor Duncan Simester Has your smartphone changed how you make buying decisions? If so, you're not alone, according to an interesting presentation that MIT Sloan School Professor Duncan Simester gave as part of an MIT Sloan Executive Education course this past summer.

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