Packaging

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Image courtesy of Dell, Inc.

How Dell Turned Bamboo and Mushrooms Into Environmental-Friendly Packaging

At Dell, the sustainability team, working with suppliers and recyclers, has developed new compostable packaging materials made from bamboo and mushrooms. As John Pflueger, Principal Environmental Strategist, says, “It’s absolutely amazing.” Long a “pain point” for customers, the new lighter and compostable packaging is a big step forward, improving many sustainability metrics.

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Fighting “Not-Sold-Here” Tendencies

  • Blog
  • Read Time: 2 min 

“Not-sold-here” tendencies, the instinct to not want to give away a company’s “crown jewels” through strategic licensing, are an impediment for companies looking to pursue open innovation practices. Monetary and non-monetary incentive mechanisms in support of technology transfer, such as an open innovation award, can help break this instinct.

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