Problem Solving

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Morph the Web To Build Empathy, Trust and Sales

We’ve long been able to personalize what information the Internet tells us — but now comes “Web site morphing,” and an Internet that personalizes how we like to be told. For companies, it means that communicating — and selling — will never be the same.

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How to Have Influence

The difference between effective and ineffective change makers is that the effective ones don’t rely on a single source of influence. They marshal several sources at once to get superior results.

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Being in the “Out” Crowd

Many large multinational corporations are hardly a model of organizational efficiency, with the right hand frequently not knowing what the left is doing. A valuable solution developed at one location fails to spread to other sites struggling with a similar problem, so they continually have to reinvent the wheel.

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