Product Development

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How to Position Your Innovation in the Marketplace

Should a new product or service launch at the high end of the market and move downward or at the low end and move up? In truth, there’s no one-size-fits-all approach for entering the market, but a new research-based framework helps identify the best strategy for a particular product or service. The two key questions to ask: Is the basic functionality of the new offering better or worse than that of existing competitive products? And how groundbreaking are the novel attributes of the new product?

The Discipline of Creativity

Managers can’t afford to rely on haphazard, hit-or-miss approaches to idea generation. Ideas must fit with an organization’s strategy or take it in a new, purposeful direction, and they must solve real problems for stakeholders. A new seven-step process for idea generation is designed to help managers understand their problems deeply, generate tangible ideas for solutions and translate those ideas into action.

Mark Yolton, senior vice president of SAP Communities & Social Media

SAP: Using Social Media for Building, Selling and Supporting

SAP runs a 10-years old, online community network that has more than a million unique visitors a month. Mark Yolton, senior vice president of SAP Communities & Social Media, tells how his company is using social media for “outside-in” market insight and as a mechanism to immediately tell the world about its new products.

How to Create Productive Partnerships With Universities

University-business collaborations are an increasingly important source of research and development for many companies. Yet despite their importance, many companies take much less care managing these relationships than they do those with their vendors or customers. As a result, business-academic collaborations often fail to achieve as much as they might. By taking a more structured approach, companies can improve the performance of their academic research partnerships.

What It Takes to Be a Serial Innovator

It’s not easy to develop a breakthrough innovation in an established company and bring it to market successfully — and even more challenging to do so more than once. In their new book, Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms, authors Abbie Griffin, Raymond L. Price and Bruce A. Vojak describe several years of research they have conducted about a type of employee who can do just that.

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Image courtesy of Apple Inc.

How to Identify World-Changing Innovation

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Anyone trying to figure out which kinds of innovation are most worth paying attention to has to come up with ways to, as Wired magazine puts it, “size up ideas and separate the truly world-changing from the merely interesting.” Here are seven things to look for.

Image courtesy of Boeing.

The Problem With Digital Design

Traditionally used for computer aided design and manufacturing applications, in recent years digital design has migrated to the front end of the development process, facilitating ideation, conceptual design and globally distributed innovation. Through empirical and case-based research — including a longitudinal study of 145 organizations that are heavy users of digital design — this article explores the challenges and opportunities of employing digital design during these early stages.

Is There a Tweaker Driving Innovation On Your Team?

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Innovation doesn’t just come from the geniuses who come up with completely original ideas. Instead, it’s tweakers like the engineers in the British Industrial Revolution and Apple’s Steve Jobs who take existing ideas and turn them into something better.

Image courtesy of Flickr user soleir.

The Age of the Consumer-Innovator

It has long been assumed that companies develop products for consumers, while consumers are passive recipients. However, this paradigm is flawed, because consumers are a major source of product innovations. This article suggests a new innovation paradigm, in which consumers and users play a central and active role in developing products. The article also summarizes key findings from studies on consumer product innovation conducted in the United States, the United Kingdom and Japan.

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Image courtesy of Flickr user marcusnelson.

Creating Employee Networks That Deliver Open Innovation

Companies such as Procter & Gamble, Cisco Systems, Genzyme, General Electric and Intel are often credited with having attained market leadership through open innovation strategies. By tapping into and exploiting the technological knowledge residing beyond their own R&D structures, these companies outmaneuvered rivals. But while other organizations try to follow their example, many are failing because they neglect to ensure that the outside ideas reach the people best equipped to exploit them.

Image courtesy of Flickr user eszter.

Why Every Project Needs a Brand (and How to Create One)

Project leaders should sequence and articulate messaging about their projects in the same way a marketing manager would organize an external branding effort to promote a company’s products and services. Just as product branding creates awareness and sustains value in the minds of an organization’s external customers, shareholders, and constituents, a brand mindset can empower a project leader to develop strategically-timed messages to create visibility and engagement among key targets.

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Image courtesy of Flickr user Linh_rOm.

What Great Projects Have in Common

From time to time a company’s project truly stands out, creating exceptional value and having an impact on the industry. IBM’s AS/400 development effort in the 80s was a game changer and gave IBM a competitive edge. Apple Inc.’s success in creating the iPod portable media player and iTunes online store is another more recent example of a great project — one that changed the way people listen to and buy music. Why are such projects so rare — and why can’t more projects be like them?

Courtesy of IBM.

Putting It Together: How to Succeed in Distributed Product Development

The increase in outsourcing and offshoring of complex work has resulted in innovation efforts that require coordination across cultural, geographic and legal boundaries. If that coordination is mishandled, companies can find themselves needing to make multimillion- or even billion-dollar changes. The complexity of the task makes midcourse corrections likely. Managers must anticipate and adapt their processes in order to reduce risk and, ultimately, cost.

Image courtesy of Flickr user rishibando.

The 5 Myths of Innovation

This article explores the process of innovation in 13 global companies. Many of the standard arguments for how to encourage innovation were confirmed, but some surprises were uncovered as well. The article organizes its key insights around five persistent “myths” that continue to haunt the innovation efforts of many companies. The five myths are: (1) The Eureka Moment; (2) Built It and They Will Come; (3) Open Innovation Is the Future; (4) Pay Is Paramount; and, (5) Bottom Up Innovation Is Best.

Showing 21-40 of 115