Product Development

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017-Marketing-500
Free Article

Innovation through volunteers

  • Blog
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We’re all familiar with the power of volunteer contributions in the open source software movement. Now companies are finding additional ways to work with volunteer contributors.

05-Innovation-500
Free Article

Learning from innovation

  • Blog
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New research offers insights into the factors that affect how much an organization learns from its innovation activities.

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017-Marketing-500

Finding the Right Job For Your Product

Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.

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