Product Development

Showing 41-60 of 109

014-Innovation-500

Innovation news

  • Blog

Two pieces of news:
1) Some companies are trying an approach to launching products that involves less up-front market research and more experimentation in the marketplace.
2) Innovation is on the agenda of the U.S.’s new CTO.

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05-Innovation-500

Learning from innovation

  • Blog
  • Read Time: 1 min 

New research offers insights into the factors that affect how much an organization learns from its innovation activities.

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017-Marketing-500

Finding the Right Job For Your Product

Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.

Showing 41-60 of 109