Product Development

Showing 41-60 of 62

010-Operations-500

Planning for Product Platforms

A platform is a collection of components, processes, knowledge, people, and relationships shared by a set of products, allowing companies to efficiently develop differentiated products and to better meet customer needs. The authors describe the benefits and challenges of platform planning, presenting three underlying ideas, a method for planning a new product platform, and recommendations for managing the process.

05-big-data-and-analytics-500

Intellectual Capital = Competence x Commitment

Commitment and competence are embedded in how each employee thinks about and does his or her work and in how a company is organized to accomplish work. This intellectual capital is, according to the author, a firm’s only appreciable asset. He outlines three ways to build employee commitment and five tools for increasing competence in a firm, site, business and plant.

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08-Social-Business-500

Strategic Channel Design

Three forces are changing the customary rules of distribution channel management: proliferating customer needs, shifts in the balance of power in channels and changing strategic priorities. The authors propose a strategic approach to planning for future channel configurations, control of the channel and resource commitment.

016-Strategy-500

Strategic Innovation

How can a company successfully attack an established market leader? How can it find new ways to compete that everyone else has missed? By breaking the rules of the game in its industry to find new sources of innovation, says this author. In a study of thirty successful attackers, he identified five ways that they think about and develop a new game plan.

025-Innovation-500

Integrating the Fuzzy Front End of New Product Development

The failure to integrate a product strategy, a well-planned portfolio, and a facilitating organization structure with clearly identified customer needs, a well-defined product concept, and a project plan can severely hamper new product development. An examination of eleven companies aims at improving the effectiveness of the front-end process.

01-Marketing-500

Customizing Customization

A continuum of strategies shows that while some industries favor customization and some foster standardization, others mix the two in their products, processes, and customer transactions in intriguing ways.

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04-Technology-500

Software-Based Innovation

A revolution is now underway. Most innovation occurs first in software.1 And software is the primary element in all aspects of innovation from basic research through product introduction:Software provides the critical mechanism through which managers can lower the costs, compress the time cycles, and increase the value of innovations.

01-Operations-500

Improving Knowledge Work Processes

A firm decided to redesign its research and development process. Because the effort was critical to its success, the firm applied two parallel approaches to the process. One was a classical reengineering effort in which a small group of managers and consultants designed a radically different way to do research.

010-big-data-and-analytics-500

Use Strategic Market Models to Predict Customer Behavior

Positioning products in a complex market is one of a company’s hardest decisions. In determining whether to combine or maintain separate product lines, Hewlett-Packard used strategic market modeling (SMM) to design “what if” scenarios and run simulations forecasting market behavior. SMM combines demographics, user needs and competitive-perception data into a database for testing alternative positioning strategies. The author describes SMM’s development and the lessons learned.

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04-Operations-500

How Hadco Became a Problem-Solving Supplier

Every action has an equal and opposite reaction. We can apply this Newtonian principle to the vertical supply chain: for every part outsourced by an original equipment manufacturer (OEM), there is an equal and opposite opportunity for a parts supplier to furnish that part.

06-Operations-500

An Empirical Study of Flexibility in Manufacturing

Much has been written in recent years about flexible factories and flexible manufacturing systems (FMS), but the literature has been largely theoretical; managers who are interested in making their factories more flexible have little empirical research on which to base their decisions.

09-Marketing-500

Returns Policies: Make Money by Making Good

ALTHOUGH RETURNS POLICIES HAVE BEEN WIDELY USED FOR MANY YEARS, THEY CONTINUE TO BE A SOURCE OF CONTROVERSY. THE AUTHORS present a framework that explains when and how to adopt returns policies. They analyze the benefits and costs of accepting returns from distributors, and also compare returns policies to alternative ways of coordinating the distribution channel.

Showing 41-60 of 62