Product Development

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04-Marketing-500

How to Address the Gray Market Threat Using Price Coordination

Gray market goods — brand name products sold through unauthorized channels — are an increasing threat to multinational companies. The authors present a framework to help select the right approach to coordinating price-setting decisions on the basis of a subsidiary’s local resources and the complexity of a product’s market. Examples of price coordination methods are provided.

Showing 61-62 of 62