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Are your customers in a concrete or abstract mindset as they think about purchasing your product? The answer can affect how much they buy.
Innovation in developing markets has less to do with finding new customers than addressing issues of product acceptability, affordability, availability and awareness.
A new twist on a decades-old analytic technique promises to give marketers a better tool for measuring their customers' willingness to pay (WTP), outperforming common survey-based methods.