Product Platforms

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020-Operations-500
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Wanted: Innovative Management for the Big Three

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Michael Cusumano, a professor at the MIT Sloan School of Management who has studied the automotive industry, thinks a bailout is not what the automotive companies need.

010-Operations-500

Planning for Product Platforms

A platform is a collection of components, processes, knowledge, people, and relationships shared by a set of products, allowing companies to efficiently develop differentiated products and to better meet customer needs. The authors describe the benefits and challenges of platform planning, presenting three underlying ideas, a method for planning a new product platform, and recommendations for managing the process.

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