Discounting Do’s and Don’ts
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Magazine: Fall 2007
- Opinion & Analysis
- Read Time: 4 min
Marketers cannot avoid discounted sales, and consumers have come to expect them. The average shopping mall, grocery store or online shop is littered with discounted products: Tide detergent is 10% off; books are sold with free shipping; Nike sneakers are buy-one, get-one-free.