radical innovation

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A Culture in Common

Is there a corporate culture of innovation that transcends national differences? That’s one of the suggestions of a study called “Radical Innovation Across Nations: The Pre-eminence of Corporate Culture” that was published in the January 2009 issue of the Journal of Marketing. Gerard J. Tellis, Jaideep C.

013-Strategy-500
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How to get radical innovations adopted

  • Blog
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A new book explains the surprising extent to which activist communities can influence the adoption of radical innovations.

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