- Research Feature
- Read Time: 16 min
Online retailing is the fastest growing retail sector in the United States. The growth is being fed by two forces: (1) traditional retailers getting their “Internet acts” together, and (2) “pure play” online retailers becoming innovative. This article does a deep dive into two groups: online retailers selling popular-brand consumables for the home; and online retailers selling specialty items. The findings have implications both for pure-play Internet retailers and for traditional retailers.