Risk Management

Showing 41-57 of 57

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010-Marketing-500

Hysteresis in Marketing — A New Phenomenon?

A combination of temporary conditions such as environmental factors or price cuts may permanently affect a company’s market share. What causes the phenomenon of hysteresis in marketing? Can companies predict and take advantage of this effect? Equally important, can they avoid becoming its victims?

02-Marketing-500

Are U.S. Managers Superstitious about Market Share?

Superstition has always had a big impact on human behavior, sometimes yielding macroeconomic effects for even the most industrialized societies. An example of the effects of superstition is the rate of Japanese births from 1960 to 1990 (see Figure 1). A general, steady decline is evident in recent decades.

05-Strategy-500

The Decline and Rise of IBM

IBM is making a comeback. Although many observers had counted the company out — “It’s a dinosaur, an implosion, a wreck,” various commentators said — its revival was probable, even predictable, because cycles of decline and revitalization have been the company’s pattern through many decades.P

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06-Technology-500

The Value of Selective IT Sourcing

When Eastman Kodak turned over the bulk of its IT operations to three outsourcing partners in 1989, outsourcing was a $4 billion a year business.1 Today, that number has grown to nearly $40 billion a year, according to the estimates of industry watchers Frost & Sullivan.

07-Strategy-500

Ethical Leadership and the Psychology of Decision Making

How can managers improve the ethical quality of their decisions and ensure that their decisions will not backfire? The authors discuss three types of theories that will help executives understand how they make the judgments on which they base their decisions. By understanding those theories, they can learn how to make better, more ethical decisions.

03-big-data-and-analytics-500

Improve Software Quality by Reusing Knowledge and Experience

THE APPROACHES FOR IMPROVING QUALITY IN MANUFACTURING PROCESSES DON’T WORK ESPECIALLY WELL FOR SOFTWARE DEVELOPMENT. THE AUTHORS provide a quality improvement paradigm for the software industry that builds on manufacturing models but focuses on reused learning and experience by establishing “experience factories.” Their iterative process enables an organization to acquire core competencies to support its strategic capabilities.

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Showing 41-57 of 57