Rita Gunther McGrath

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017-Strategy-500
Free Article

The Dangers of Untested Assumptions

  • Blog

Why do established corporations' new ventures often fail? The new issue of Business Insight, MIT Sloan Management Review's collaboration with The Wall Street Journal, includes an interview with Rita Gunther McGrath about problems traditional business planning processes encounter when dealing with uncertain new ventures.

06-Strategy-500
Free Article

The new rules of management

  • Blog

“In an unpredictable world, trying to be right can lead managers terribly astray.” So write Rita Gunther McGrath and Ian C. MacMillan in their new article in MIT Sloan Management Review.

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