Social Communication

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Risky (Social) Business

A new study released by the Altimeter Group helps companies identify, manage, mitigate and even prevent the risks that come with embracing social media.

Image courtesy of Flickr user Loving Earth.

Why Strong Ties Matter More In a Fast-Changing Environment

It has become accepted wisdom that weak ties — your acquaintances, distant colleagues — can provide more novel information than close ties. But new research by Marshall Van Alstyne, associate professor at Boston University and a visiting professor at MIT, suggests that in some cases strong ties are better.

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