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ComScore: The Art and Science of Big Data, From the Inside

While comScore is among the world’s biggest data purveyors — the digital measurement and analytics company has collected about 14 petabytes of online data from around the globe, about 20 terabytes a day — it still has to execute on all that data internally, in order to be successful externally.

This, it turns out, is where a lot of organizations stumble: Capturing the value in big data.

A recent report by MIT Sloan’s Center for Information Systems Research (CISR) details how comScore organizes its assets to create value from big data.


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