Social Media in the Enterprise

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Jerry Kane on the Social Media in the Enterprise

Gerald C. (Jerry) Kane, associate professor of information systems at the Carroll School of Management at Boston College and MIT SMR guest editor, examines how social media has and will affect how organizations functions. The series is derived from a full-length article found in MIS Quarterly Executive.

Read the series below.

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Balancing Tradeoffs in Social Media

Successful enterprise social media use has less to do with the tools employed than with the climate that a company creates. Cultivating the right climate requires balancing a number of tradeoffs through crafted social media policies, adapting characteristics of existing organizational culture, and having managers model effective social media practices for employees. In part 5 of his 5-part series, Gerald C. Kane offers a perspective on how to balance these tradeoffs and create the right mix for a company and its culture.

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The Post-Email Organization

  • Blog
  • Read Time: 6 min 

People have a natural tendency to gravitate to people similar to themselves. This habit offers social benefits but also reinforces biases and degrades decision making. Enterprise social networking platforms may help counteract these typical social tendencies, allowing people to develop and maintain networks more beneficial to an organization’s purpose and to their own performance.

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Digital Transparency and Permanence

Social media has offered a new means of intra-enterprise communication that has surprising benefits for creativity and innovation. But there are drawbacks as well, mostly relating to issues of transparency and permanence in a digital environment. In part 3 of his 5-part series, Gerald C. Kane offers a perspective on balancing the pros and cons of enterprise social media.

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Social Media’s Expanding Relationship Universe

Social psychologists studying technology have created new classes of relationships among people. To understand the potential value of social tools within the enterprise, technology platforms need to take into account four factors identified by researchers studying offline social networks — proximities, interactions, relationships and flows.

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Simplifying the Enterprise Social Media Landscape

Social media platforms provide two key capabilities in the enterprise context — managing networks and sharing digital content. The problem is, with multitudes of platforms available — and features changing daily! — it’s hard to pick among them. Blogger Gerald C. Kane outlines a simple method for making optimal decisions about which social media platforms an enterprise should use.

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How IBM Builds Vibrant Social Communities

“I see IBM as a social business,” says Jeff Schick, IBM’s vice president of social software for IBM. “We’ve broken down the barriers of reaching out to the people within the organization” — not to mention partners and clients as well. And the company is making it easier for its client companies to do the same thing.

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