social networks

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Image courtesy of Hokey Pokey.

Increasing the ROI of Social Media Marketing

Marketers know social media should be a powerful way to generate positive word-of-mouth. If marketers can select the right platform, design the right message and engage the right users to spread that message, their campaign should succeed. One successful campaign — which marketers can look to as an example — took place at Hokey Pokey Ice Cream Creations, an upscale ice-cream retailer in India. By following a seven-step process, Hokey Pokey substantially improved its social media marketing.

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010-Technology-500
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The Web 2.0 President

  • Blog

Looking for business lessons from the presidential election? Here's a key one: Effective use of Web 2.0 technologies can give an organization an important competitive advantage.

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“Antisocial networks,” Facebook and innovation

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No sooner have businesses started to really grasp the potential benefits of Web 2.0 technologies such as social networking sites...then someone identifies a new, potentially negative application for them.

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Crowdsourcing Success

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An interesting cover story in the June 2008 issue of Inc. magazine names a T-shirt company called Threadless "the most innovative small company in America."

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Technology Start-ups around the Globe

  • Blog

It can be hard for fledgling technology entrepreneurs to get a chance to connect with potential investors — and fellow entepreneurs. To address that, a new network called the OpenCoffee Club encourages locals to organize drop-in meetings for those involved in the start-up scene in their city.

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