Sports

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To Red-Card Corruption, You Have to Know What a Foul Is

Soccer’s governing body, FIFA, is in crisis over corruption — and MIT Sloan Management Review’s guest editor for Sustainability, Gregory Unruh, says the situation offers a useful case study for corporate social responsibility. By looking at the FIFA scandal, Unruh argues, managers can learn how to identify corruption from a systems perspective — and understand why it harms their business.

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Thinking Outside the [Penalty] Box

When you think of sports teams using social media to great effect, you probably don’t automatically jump to the NHL’s use of Pinterest — but you should. The league has far outstripped all other sports leagues in gathering a following on the fast-growing social media site, with nearly 50 times the followers of all other leagues combined. Impressive as those results are, its path to success involved following some fairly simple, basic rules of social business.

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Be a Good Sport With Social Media

Reaching out to customers on social media platforms can be a double-edged sword, particularly when the subject is sports. As airlines KLM and Delta discovered, there is a fine line to be walked between supporting the home team and offending a multitude of potential customers. Social media expert Gerald Kane offers some lessons derived from the Twitter errors made during the 2014 World Cup.

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What Businesses Can Learn From Sports Analytics

In professional sports, some teams are becoming sophisticated in using data to measure team and player performance, sports business and health and injury prevention. Sports teams’ use of analytics has much to teach other managers about alignment, performance improvement and business ecosystems. For instance, teams are beginning to assess performance in context, seeing how teams do with or without a particular player. This “plus/minus” analysis could be a valuable technique for many businesses as well.

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In Sports, It’s Quants Versus Managers

There have been a number of stunning sports upsets that make it clear that the lines are fading between intuition and experience on the one hand, and data and analytics on the other. Where the “gut” instinct of managers and owners once ruled, analytic insights are fast becoming a standard part of the playbook. What’s at stake? Seemingly everything: trophies, revenues, funding and fans, not to mention the sheer thrill of victory. That’s particularly the case in elite professional sports.

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Analyzing Performance in Service Organizations

We can’t always trust our intuition about how employees will perform. Intuition can be misleading, or just plain wrong. So a growing number of savvy service businesses have investigated the use of a sophisticated linear programming technique called DEA, or data envelopment analysis. Authors H. David Sherman and Joe Zhu, who call DEA “balanced benchmarking,” write that the technique helps companies locate best practices not visible through other management methodologies.

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The 2012 Olympic Games: Will Data Save the Day?

Data analysis is being used during the Olympic Games for everything from ensuring a smooth flow of commuter traffic to generating a multi-colored light show on the London Eye each night based on Twitter feed sentiments.

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