Strategic Communication

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You’ve Got Eight Words To Sell Yourself

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Do your opening sentences get people to pay attention? When pitching a start-up idea, you need to get to the core innovation right out of the gate. When making any kind of presentation, a counter-intuitive statement, surprising fact or arresting story can get people to put their phones down.

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Are You A Master of Brevity Yet?

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Author Christopher Johnson’s new book Microstyle: The Art of Writing Little highlights the best ways to get messages noticed, remembered, and passed along. “Brevity is just a minimal requirement,” he says.

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The Best Length for an Idea Proposal

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Managers who screen suggestions are busy and have short attention spans, so the ability to be succinct can make or break an idea. They want proposals that are neither skimpy nor turgid. And 250 words is often just right.

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The Strategic Communication Imperative

Companies that continue to take a tactical, short-term approach to communicating with key constituencies will find it increasingly difficult to compete. Developing an integrated, strategic approach to communications will be critical to success.

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