strategy

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Digital Health Care: The Patient Will See You Now

  • Interview
  • Read Time: 9 min 

Kristin Darby, CIO of Cancer Treatment Centers of America, is keenly aware of the impact of digital technology on patient care. “We crave constructive disruption, so we are always challenging ourselves with the question, ‘how can technology positively impact our patients?’ If there’s value for the patient, we’re interested and we dig deeper.” Darby is interviewed by Gerald C. (Jerry) Kane, associate professor of information systems at the Carroll School of Management at Boston College and a guest editor for MIT SMR.

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Ready or Not, Here IoT Comes

The Internet of Things is on the brink of transforming business, but most businesses aren’t ready for the changes to the marketplace that the IoT will bring. There is very little time for companies to prepare for the changes coming as data-collecting devices proliferate. The good news is that by recognizing certain challenges, organizations can begin the possible, albeit difficult, process of getting ready.

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Strategic Sustainability Uses of Life-Cycle Analysis

At its roots, life-cycle assessment (LCA) is a method to quantify total sustainability impacts — like resource use and environmental damage — over the entire life of a product, from “cradle to grave.” While there is informational value in the basic exercise, the real utility of LCA is comparison — that is, comparing one product’s sustainability impacts with another’s. Given the effort and cost involved, what are the strategic benefits of LCA? And should you be employing such a process?

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Big Data Fatigue?

Some people suggest that the concept of “big data” is nearing the end of its fifteen minutes of fame. They couldn’t be more wrong — because big data isn’t just about managing social media, unstructured data or massive data sets. It is an approach to data and analytics that finds new ways of looking at information — and it’s here to stay.

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Rent The Runway: Organizing Around Analytics

Treating analytics as a strategic asset at the senior level has enabled a fashion-focused startup to innovate. Rent The Runway, an online service that rents occasion dresses, caters to its fashion-forward clientele through unique services such as on-call stylist advice and customer’s “style moment” photos. These services, driven by data and analytics, are what set Rent The Runway apart from its small pool of competitors.

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What’s Your Information Footprint?

Wealth once was measured by the amount of land, employees or equipment you had. Today we are on the cusp of a period in which another factor is an indicator of potential wealth: how much information you have. Information has the potential to be a valuable asset, and a new framework, dubbed “the information footprint,” presents a way for companies to assess their information assets and the opportunities it gives them for new value creation.

Image courtesy of Adriana Cisneros

The Art of Strategic Renewal

What does it take to transform an organization before a crisis hits? How can leaders initiate major transformations proactively? The key often lies in strategic renewal — a set of practices that can guide leaders into a new era of innovation by building strategy, experimentation and execution into the day-to-day fabric of the organization. It’s not easy: leaders find it much easier to resist change than to embrace it.

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Big Data and Big Change Management: A Path Forward

MIT Sloan School of Management recently held a two-day executive education course, Big Data: Making Complex Things Simpler, designed to provide organizations with both an overview of big data and a few techniques to harness some of the illusive power of data. But in all the discussions that surfaced around the big issues from big data, the reality that many organizations grapple with is change management.

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Beyond Better Products: Capturing Value in Customer Interactions

In a world of mobile talent, open markets and brutal competition, it’s increasingly difficult to maintain an advantage over competitors through product innovation. As a result, some companies have figured out how to outdistance rivals through customer-focused strategies that are virtually imitation-proof.

Showing 1-13 of 13