Sustainability Innovation

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Tima-Tradeoff-Environmental-Climate-Crisis-Sustainability-1200

Tradeoffs in Sustainability-Oriented Innovations

The 1987 UN document Our Common Future notes that sustainability means ensuring that future generations inherit an intact planet. If sustainability is framed as a tradeoff between business and society, addressing this tradeoff for the short term may actually exacerbate long-term problems — compromising sustainability. Firms that find a win-win between profits and planet but fail to consider intertemporal tradeoffs may cost the planet in the long term.

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