Sustainability-Oriented Technology

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Photo courtesy of Patagonia/Dylan Lucas Gordon.

Why Sustainability-Oriented Innovation Is Valuable in Every Context

While the most basic form of Sustainability-Oriented Innovation has led to combining sustainability practices with revenue generation, more refined forms of SOI target innovation at different stages and in different contexts. Jay, the director of the Sustainability Initiative at MIT Sloan, along with Gonzalez and Gerard, write that “SOI allows companies to push beyond their usual innovation boundaries and their typical business protocols.”

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