Sustainability Performance

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The Changing Business Climate Is Causing Product Die-Offs

As sustainability becomes a driving force in the evolving marketplace, many products and technologies are unable to compete within the new parameters. The recent scandal involving Volkswagen’s falsifying of its diesel cars’ emissions is a case in point: If your business model can meet the ever-higher standards of sustainability only when customers reduce consumption of the product, it is by definition unsustainable. What does this mean for managers committed to products with questionable sustainability?


Choosing the Right Eco-Label for Your Product

With over 435 eco-label programs worldwide, how can companies avoid betting on the wrong one? Authors Magali A. Delmas (UCLA Anderson School of Management), Nicholas Nairn-Birch (U.S. Environmental Protection Agency) and Michaela Balzarova (Lincoln University) detail a three-part framework for companies to use. The framework evaluates eco-labels along three dimensions: consumer understanding and awareness, consumer confidence and willingness to pay.

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Leverage Points for Creating a Sustainable World

If political and ideological boundaries really are “invisible fences in the mind,” as MIT Sloan professor John Sterman puts it, then what kind of image of how the world works will best serve us as we think about issues of economic growth? These are some of the questions that MIT Sloan’s Jason Jay raised in a thought-provoking presentation at the Dynamics of Globalization Executive Education program held at MIT on June 13-14.

Image courtesy of Flickr user World Economic Forum.
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What Environmental Ratings Miss

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Given the sparkle that environmental rankings lend to high-ranking companies, they should take into account a business’s advocacy activities to influence environmental regulation in addition to the business’s internal operations, argue Auden Schendler of the Aspen Skiing Company and Michael Toffel of Harvard Business School.


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