Sustainability Strategy

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Image courtesy of Novo Nordisk A/S.

How to Become a Sustainable Company

Trends suggest that the public is no longer satisfied with corporations that focus solely on short-term profits. A recent study comparing companies that adopted environmental and social policies with companies that didn’t supports this view.

However, few companies are born with a commitment to sustainability. To develop one, companies need leadership commitment, an ability to engage with multiple stakeholders along the value chain, employee engagement and disciplined mechanisms for execution.

Robert Eccles, professor of management practice at Harvard Business School

Get Ready: Mandated Integrated Reporting Is The Future of Corporate Reporting

Trying to create reporting standards that integrate environmental, social and governance performance along with financial information is “fraught with conflict” and an “almost political adjudication process,” says Harvard Business School’s Robert Eccles. That’s why he loves it.

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Sustainability: The ‘Embracers’ Seize Advantage

This report on the second annual Sustainability & Innovation Global Executive Study by MIT Sloan Management Review and The Boston Consulting Group reveals two distinct camps of companies: “embracers” — those who place sustainability high on their agenda — and “cautious adopters,” who focus more on energy cost savings, material efficiency, and risk mitigation. The report identifies seven practices exhibited by embracers, which together begin to define sustainability-driven management.

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The Four-Point Supply Chain Checklist: How Sustainability Creates Opportunity

Supply chain executives are uniquely positioned to be able to see the whole ecology of a firm’s business, because they’re so close to all the pieces. This is especially true when it comes to matters of sustainability. This interview with Edgar Blanco, Research Director at the MIT Center for Transportation & Logistics, outlines the areas in which supply chain managers can immediately have a sustainability impact, including packaging, transportation, supplier engagement, and customer alignment.

Courtesy of General Electric.

The Business of Sustainability: What It Means to Managers Now

How are sustainability pressures altering the competitive landscape, and how are businesses responding? The first annual Business of Sustainability Survey and interview project found that a strong consensus of managers believe sustainability is having and will continue to have a material impact on how companies think and act.

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Collaborating for Systemic Change

Meeting the sustainability challenge will require the kind of cross-sector collaboration for which there is still no real precedent. It must be co-created by various stakeholders by interweaving work in three realms: the conceptual, the relational and the action-driven.

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Choosing the Right Green-Marketing Strategy

Green marketing hasn’t fulfilled its initial promise, but companies can be more effective with it if they realize that a one-size-fits-all strategy doesn’t exist. Consumers swear that they want green products, but in checkout aisles, most revert to more common requirements — convenience, availability, price, quality and performance. The authors show how companies today can choose among several different green strategies targeted to specific customer segments.

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