Technology Start-Ups

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How Crowdfunding Influences Innovation

Crowdfunding is changing how entrepreneurs bring new products to market. It has allowed thousands of innovating entrepreneurs to raise money, build brand awareness, and join a broader conversation with large numbers of potential backers — all while still in the product development process. But crowdfunding’s potential goes beyond financing and marketing. The people who back projects can also be important sources for product feedback and ideas.

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Wooing the next wave of software innovators

  • Blog
  • Read Time: 1 min 

How do you ensure that your product stays relevant in the future? Reach out to the next generation of innovators. Several large companies are doing just that — as they attempt to encourage software start-ups to use their products and services.

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Investing in innovation in hard times

  • Blog
  • Read Time: 1 min 

A professor’s analysis of innovation during the Great Depression suggests that downturns can present opportunities — if you have cash and good ideas.

Showing 1-15 of 15