Telecommunications

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Harald Haas's Li-Fi Vision: Light Bulbs That Transmit Data

  • Blog
  • Read Time: 2 min 

In a TED talk, Harald Haas of the University of Edinburgh shows how a beam from a light bulb can be rigged up to transmit a high definition video stream. The grand vision: LED lights with added microchips will let us transmit thousands of data streams in parallel, enabling us to access the Internet on smartphones wherever there is a light source.

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The Internet and International Marketing

Is the Internet just another marketing channel like direct mail or home shopping? Or will it revolutionize global marketing? Will large multinationals lose the advantages of size, while small start-ups leverage the technology and be-come big players internationally? The authors discuss the different opportunities and chal-lenges that the Internet offers to large and small companies worldwide. They examine the impact on global markets and new product development, the advantages of an intranet for large corporations, and the need for foreign government support and cooperation.

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