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On demand video: April 28, 2011, webcast on sustainability and innovation. Guests: Peter Senge, senior lecturer at MIT Sloan; Peter Graf, chief sustainability officer at SAP; and Knut Haanaes of The Boston Consulting Group. Moderated by MIT Sloan Management Review editor-in-chief Michael S. Hopkins.
We know: correlation isn’t causation. But still — it’s provocative to consider the disparity between how top-performing companies approach dealing with sustainability strategies and how lower performers do.
Given the lousy global economy, it may come as a surprise that corporate commitments to sustainability-driven management have actually strengthened over the last year. Almost 60% of companies say that their investments increased in 2010.
Some of the greatest failings of strategic management, the authors say, occur when managers take one point of view too seriously. Ideas and practices that originate from collaborative contacts between organizations, from competition and confrontation, from recasting of the old, and from the sheer creativity of managers are driving the evolution of strategic management today.
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