Ulrich Lichtenthaler

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crown-500
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Fighting “Not-Sold-Here” Tendencies

  • Blog
  • Read Time: 2 min 

“Not-sold-here” tendencies, the instinct to not want to give away a company’s “crown jewels” through strategic licensing, are an impediment for companies looking to pursue open innovation practices. Monetary and non-monetary incentive mechanisms in support of technology transfer, such as an open innovation award, can help break this instinct.

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