User-Driven Innovation

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Finding the Right Role for Social Media in Innovation

Social media provides a game-changing opportunity to support new product development. But taking advantage of the opportunity requires more than just a Facebook presence with a loyal base of “friends.” To use social media for innovation, organizations need clear strategies and objectives. They also should look beyond social media used by the general public to lesser-recognized platforms, such as special user forums or expert blogs, for especially valuable user-generated feedback.

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How to Network Your Way to New Product Ideas

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  • Read Time: 3 min 

What if what you know about the innovation process is wrong? That’s a question Eric von Hippel thinks companies should consider. Von Hippel, professor of technological innovation at the MIT Sloan School of Management, has spent much of his career doing research that has led him to a radical conclusion: The traditional view of the product innovation process is flawed. In the traditional view, companies get too much credit for product innovation, according to von Hippel — and users get too little.

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Measuring user innovation

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  • Read Time: 1 min 

A new working paper examines the prevalence — and policy implications — of innovations that come from technology users.

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