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What if what you know about the innovation process is wrong? That’s a question Eric von Hippel thinks companies should consider. Von Hippel, professor of technological innovation at the MIT Sloan School of Management, has spent much of his career doing research that has led him to a radical conclusion: The traditional view of the product innovation process is flawed. In the traditional view, companies get too much credit for product innovation, according to von Hippel — and users get too little.