Value-based Pricing

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Why the Highest Price Isn’t the Best Price

There are several questions an organization should ask to improve its pricing strategy, including: What is the marketing strategy in this segment? What is the differential value that is transparent to target customers? What is the price of the next best alternative offering? What is the customer’s expectation of a “fair” price?

By asking these questions and others, an organization can choose a price point that provides the largest long-term value to the supplier.

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The benefits of pricing carbon

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Sign of the times: In a wide-ranging speech on energy policy, a leading U.S. energy executive discusses the need to place some type of price on carbon dioxide emissions.

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