Vijay Govindarajan

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The kind of innovation to pursue now

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Innovation strategy expert Vijay Govindarajan thinks that businesses should be careful not to abandon innovation in their quest for efficiency and cost control during a recession — but they may need to reduce their focus on risky breakthrough innovation plans.

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Innovating during a downturn

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In the last 12 months, “innovation has become more important, not less,” according to innovation expert Vijay Govindarajan.

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